"While Parke and Dairy Boy attracted the most attention these past few weeks, they aren’t the only brands whose entire schtick is a branded sweatshirt. The Bar, founded by influencer Bridget Bahl, originally started selling chic formal dresses, but went viral for their Varsity sweatshirts with the brand name embroidered in bold letters across the front, which they priced at just under $100. The brand has now changed to only selling the Varsity sweatshirts and matching sweatpants, while some of their dresses are still available discounted on Revolve. Athleisure brand Alo’s best selling Accolade Set comes in almost every color of the rainbow, with the shiny, raised logo just big enough for everyone to know the wearer spent $300 on a sweat set."